HOME 2018-06-09T04:27:54+00:00

5 Reasons to Use Explainer Videos to Improve Your Services

Using an explainer video could definitely help your business, attract new customers, and increase your sales! Here are 5 reasons why you should use explainer videos to improve your services!

It is absolutely no secret that video marketing is a huge trend. It has been proven that user engagement with a video content is higher when compared to others forms of content. Also, the video is more accessible than ever and it is really easy to produce one.

According to the experts, we humans are incredibly powerful and visual, and moving photos can help us find a logical meaning and apparently video helps interpret the world around us. You are probably wondering – how can you use a video to present your business or brand.

Well, one of the best ways to start is to use an explainer video. The explainer videos are designed to give your visitors and a run-down of what your brand is all about, what you are offering, how your products work, and etc. in the span of just a few minutes.

Here is another question you are probably asking in your head – why aren’t more businesses using explainer videos or other kinds of video marketing? Well, there is no concrete answer but as part of the whole problem is perceived the impracticality of the videos. One video takes time and money to produce and lots of businesses would rather stay focused on more traditional and cheaper methods than trying something new. This is a huge mistake as you may miss out on very big opportunities. The explainer video production is expanding and today it is not so expensive to make your own explainer video. The technological resources have become more available, more sophisticated, and affordable.

Why explainer videos are so effective and why we highly suggest you use one? Here are 5 reasons why:

1. They detect a problem and offer a solution: Showing how your products or services you offer to solve a specific customer need is really important for attracting more customers and securing more conversions. Yes, you can accomplish this through a written blog post or article, however, it would not have the same effect. The explainer videos are here to make things clear and help your customers understand what your brand is all about.

2. They are concise: The explainer videos are simple, short and yet they are very concise. The business decision makers simply love online videos as it gives them the information in the best and shortest way possible. They are only a few minutes long, meanings, your visitors won’t have an excuse to leave.

3. You can get creative: The best and unforgettable explainer videos are the ones that aren’t afraid to get creative and experiment. If you want, you can write jokes or play with animation features, it is up to you. If you want, you can even include some fun music in the background as this is your chance to leave a positive impression and give your customers a memorable video watching experience. The video can surprise your people, impress them or annoy them. So, think outside the box and make sure to get as creative as possible.

4. They are an easily accessible medium: The explainer videos are a learnable and approachable medium for marketers. You don’t need any special knowledge or skills to make one.

5. You can show the personality of your brand – You can let the personality of your brand shine throughout the whole video. You can choose a narrator that represents your brand, include visual styles, and etc.

If you want to make your own explainer video but you don’t know where to start, check out explainer videos examples online and find your inspiration.

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